Purple Cow by Seth Godin

Purple Cow

1 min read

5/3/20

  • You are a post-consumption consumer. You have everything you need, and almost everything you want. Except time

  • Remarkable marketing is the art of building things worth noticing right into your product or service

  • If you’ve got the will, you’ll find the way

  • Instead of investing in a dying product, take profits and reinvest them in building something new

  • Early adopters are the folks who can actually benefit from using a new product and who are eager to maintain their edge over the rest of the population by seeking out new products and services

  • We mistakenly believe that criticism leads to failure

  • Being safe is risky

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